Reviewing and updating segmentation

Charts and documents showing updated market segmentation

Regulatory monitoring

Track changes to South African regulations and adjust segmentation protocols as needed. Document all modifications and the rationale for each change.

Economic data integration

Integrate new economic indicators to keep segment boundaries relevant. Updates are recorded for future audit.

Context-driven adjustment

Consider shifts in supply, demand, or sector practices that may affect classification. Adapt documentation accordingly.

Ongoing documentation

Retain an audit trail for all updates. This ensures traceability, consistency, and alignment with compliance standards.

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Why periodic review matters

Updates driven by new data or standards
Team conducting market classification review

Market boundaries shift when economic or regulatory changes occur.

Ongoing review ensures segments remain accurate, supporting compliance and internal planning.

Teams document updates to justify and audit changes over time.

Documenting segmentation protocols

Initial data collection

Gather definitions, data, and context before segmenting. Document sources and ambiguities for later review.

Setting the context

Reference legal, regulatory, and market-specific factors that affect classification.

Matrix weighting

Apply a matrix to relevant variables, recording the rationale and sources at each stage.

Retaining records

Maintain a record of all segmentation steps, supporting audit and compliance requirements.

Why documentation protocol is essential

Segmentation is not a one-time process. Documentation allows for ongoing revision and compliance with changing regulatory standards. Our methodology emphasizes the need for clear, auditable records for every decision point. This supports both internal planning and external review. The guide is a resource for documentation purposes only; users should not interpret it as advice or a substitute for regulatory consultation.
Team reviewing changes in market segmentation charts

Market boundaries respond to new context

Boundaries of market segments change in response to updated regulations or economic trends.

Documenting every change ensures that classifications remain auditable and relevant for compliance.

This approach enables teams to update boundaries systematically, with clear references to sources and decisions.

Examples from local practice

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